Tycoon Francois Pinault threatens Arnault's dominance. As their rivalry spills out of the boardrooms onto catwalks and red carpets, Galliano, Ford, and Alexander McQueen and Marc Jacobs compete for favour with their stunning shows.

The tycoons' success has transformed the Kingdom of Dreams into a global industry worth $3 trillion while making fashion one of the world's biggest polluters. Meanwhile, beneath all the glamour, the designers struggle with the relentless pressure.