In episode one of UNDER THE INFLUENCE Des looks at Irish identity and how it is linked to alcohol. Contributors include comedians David McSavage and Colm O’Regan; journalist Una Mullally; medical professional Dr Chris Luke; and TD Luke Ming Flanagan.
Des explores the areas of alcohol marketing, sponsorship and regulation. He teases out the tricks of the marketing trade and looks at the attempts at self-regulation by the drinks industry including the drinkaware.ie campaign.